Funnel & tracking audit
Where visitors come from, where they drop, and what your current analytics is failing to record. Most audits find that the numbers the business has been reporting on for years were never measuring what they thought.
The Growth Diagnostic
Find out what’s actually broken before you spend another rand.
Two weeks. A full audit of your funnel, your tracking and your acquisition. You end with a written 90-day plan and a target cost per qualified lead — whether or not you ever work with us again.
Investment[YOUR FEE]
Timeline[X] weeks from kickoff
Your timeOne 90-minute session, plus access
Book yoursWhy we charge for this.
Free audits are sales calls wearing a costume. They are shallow by design, because nobody does a fortnight of real analysis for free. Charging means we can go properly deep, and it means you own the output. If the plan says your problem is your sales follow-up rather than your marketing, we will write that down and hand it to you.
Deliverables
What lands on your desk.
One document and one working session. No slide deck of stock photography.
Ideal customer definition
Which of your customers are actually profitable, which are quietly costing you money, and what the profitable ones have in common. This is the input every channel decision depends on.
Channel & compliance plan
Which channels fit your economics, which are a waste of your budget, and — for anything involving direct outreach — what POPIA and the opt-out registry actually permit you to do.
90-day plan and your number
A sequenced plan with owners and dates, and the target cost per qualified lead we would hold ourselves to if you engaged us. That number is the whole point of the exercise.
How it runs.
- WEEK 1KickoffA 90-minute session with whoever owns revenue, plus read access to your analytics, ad accounts and CRM.
- WEEK 1–2AnalysisWe work through the data, your competitors and your current funnel. You hear nothing from us for about a week.
- WEEK 2WalkthroughWe present the findings and the plan, argue about it properly, and revise it with you in the room.
- AFTERYour callRun it in-house, take it to another agency, or engage us to build it. No pressure and no expiring discount.
Fair questions.
- Isn't this just a sales pitch I'm paying for?
- It is a deliverable you own outright, including the parts that say you don't need an agency. We would rather lose the retainer than write a plan we don't believe.
- We already have an agency.
- Then this is a second opinion with numbers attached. Plenty of diagnostics end with “your agency is doing fine, fix your follow-up instead”.
- What if you find nothing?
- If the honest finding is that your setup is sound, you will get that in writing and we will tell you where to spend the money instead.
- Do we have to sign a retainer after?
- No. The diagnostic is a standalone engagement with its own scope and fee. Roughly [X] in [Y] clients go on to a retainer, and we would rather that number stayed honest.
- How much access do you need?
- Read-only access to analytics, ad accounts and CRM, granted through each platform's own permissions. We never ask for your passwords.
- We're in Europe, not South Africa.
- We work across both, and the compliance section changes accordingly — GDPR and your country's own ePrivacy rules rather than POPIA.
Book your diagnostic.
Tell us a little about the business and we will come back within one working day with a scope and a date. If we are not the right fit, we will say so in that first reply.